One of the key ingredients of a great menu design, is taking the time to develop a beautiful menu that is consistent with your brand. Of course, all restaurants hope that the food leaves the lasting impression, but the menu design is just as important as it's your main advertising stream for all of the food you offer. Quality menu design helps to entice your customers into ordering the food you hope they will enjoy.
White Rabbit Graphic Design are based in Auckland, New Zealand. Whether your restaurant, cafe or bar is located locally in Auckland, elsewhere in New Zealand or even further abroad we're dedicated to providing your restaurant with the best product possible and take pride in creating the best looking, most professional menu design around.
The Monterey Diner is part of the Monetery cinemas in Auckland, New Zealand. They were after a menu design that had an American diner feel to it. We went with quite a retro sort of feel through the colour palette, font selection and illustrations.
We created the type of logo that you'd typically see as signage for an American diner. The cyan and pink colours helped to create a menu design that was reminiscent of the colour schemes often used in old school diners. We also used a tile pattern which is commonly used on walls in American diners, along with a cream background and slight texture over the text and illustrations to provide an older, retro type feel to the menu design. We were happy to bring a classic American Diner feel to Auckland, New Zealand.