What makes a Brand Identity Design successful? It isn't just throwing together some fonts, colours and a tagline. A brand is the all encompassing word used to describe everything that is done to provide your company with an identity for your business whilst invigorating and engaging with your customers on an emotional level. Now that's successful Corporate Identity Branding.
The Corporate Identity Branding for McLaren Brown Media uses contemporary corporate colours and white space with a clean and simple font that provides a modern and forward thinking feel. Their Brand Identity Design has been used beautifully over all sorts of stationery. Ultra white stock has provided a very fresh and clean look for the award winning company.